We all know the fact that because of the COVID 19, the whole world including the economy has come to a halt. With the growth of the crises, we have even seen how the people have adopted so many changes. Basically, these changes can be observed in working styles of institutes and company. Due to the miserable conditions created by the COVID-19, everyone is working and studying from home. Consequently, professional people are also consuming the digital platform during the pandemic. They moved on to this routine for enormous purpose e.g. cooking, exercising, etc. Therefore, let’s have a brief look upon the data which highlights the increment in the use. This data is solely based on the increased utilisation of the digital platform during the pandemic.
For the kids, classes and homework are being conducted online. On the other side, company meetings are also following the same path.
Ways for Digital Platform During This Pandemic
With the above-mentioned points, we can analyse one fact. There has been a vast increase in the consumption of the digital platform. Earlier also the majority of the population was utilizing the internet. But eventually, during the present scenario, everyone is over the internet. Whether it be work-related or for the entertainment purpose.
The utilisation of digital platform during the pandemic:
1. Social Media platform
Earlier, the people used to surf on the social media platform in their free time only. But because of the lockdown, everyone is displaying their full capacity for the use of the social media platform. You would be shocked by knowing the fact that social media has seen a growth of 82% during this pandemic.
Although, the lockdown and social distancing have distanced the people. But eventually, the social media platform is fulfilling this gap by keeping them close.
Moreover, the reason behind the growth of Social media is that it provides a medium for communication. As well as it also acts as the best medium for entertainment purpose.
Therefore, these two factors lead to the increment in the usage. On average, a person is spending 4 hours/day over the social media platform. And that has resulted in 352 per cent more content being posted every day over these platforms.
2. Video Streaming is the most used digital platform during the pandemic
In today’s time every single individual lack with the time. That’s why they prefer to watch short videos at a time when they are free.
That’s why it has also become the most-watched content in lockdown. As everyone is mostly free from their work. According to our sources, video streaming platforms have seen a 113 per cent increase during the pandemic.
Moreover, the majority of hours are being spent online by watching shows and different movies. That’s why YouTube also took the step of decreasing video quality. Consequently, the users can see the videos at only 480p quality.
3. Ecommerce Website
Due to the lockdown, people cannot go out of their home to buy stuff. Therefore, they are utilizing the eCommerce sites fully for ordering their groceries and necessary stuff.
Eventually, the E-commerce website has also proven successful in providing users with their necessary items. They have proved to be a reliable source for not only in the normal conditions.
But also, in this type of conditions, when people are not able to move out. They are delivering over 2,83,000 orders daily. This truly indicated the fact that e-commerce website has also grown during this pandemic.
Gaming was always popular amongst the young generation. After the games like PUBG made to the mobile phones, every second kid was busy with it. Not only this but eventually, this game was also played by unemployed youngsters.
But earlier, because of work, they used to play games during their free time. But now as there is a nationwide lockdown, everyone is free.
And so, the young generation is also busy in playing mobile games. Games have always been the best way of filling out your free time. Moreover, the gaming industry has also seen a growth of 73% during this pandemic.
What is digital disruption?
Everyone, whether it be a kid or an old person, is consuming digital platform nowadays. The whole population is relied on various digital media platforms to kill their time.
The reason behind the increased use is simple. They are using the digital platform during the pandemic to distract themselves or keep themselves updated with the latest news.
Such an increase in the consumption of the digital platform has created lots of opportunities for beginner brands. Ultimately, it’s easier for the brands to reach to their target audience.
They are also using several video streaming platforms, gaming platform and social media platform for doing their advertisement. Moreover, brand marketers have become tension free. Why because this increased usage of the internet will not decrease. This will remain constant until the lockdown ends.
Lately, before the lockdown, various brands were losing their brand presence. But as people are using more digital platforms, eventually, they are also making their presence.
They are sufficiently utilizing the power of digital marketing for placing their brands in the eyes of the people. Moreover, Digital platforms like WhatsApp, Facebook and Jio have been helping local stores to get connect to their customers.
Is there any threat of reverse migration?
With a mass increase over the digital media platforms. One more threat has got into the hearts of the businesses. The threat is that people can migrate back to traditional media like Radio or Television. But the chances are very low seeing the current trend.
It has calculated that not only from the Tier-I. But eventually, the huge traffic is observed from Tier-II and Tier-III cities also.
As people are locked down in their houses, they are using social media platforms to grow their business. They also have the same reason for remaining connected with their close ones.
Therefore, the trend of digital platform will not go anywhere. From the time it started, it marked the point that it’s a never-ending process. The only thing which could be done is evolution. People can change it but they won’t remove it as they have also become addicted to it!!
What will be the digital approach after COVID-19?
Brands are working very hard to consider digital marketing post-COVID-19 as well. They are trying to develop the content in such a way that instead of just providing entertainment.
It will also provide the users with a situation that they can easily relate with. Some approaches that can be done by them are:
- Video content will offer more free videos as they will launch more movies on these platforms instead of cinemas.
- Virtual experience for better interaction with users.
- Content that will entertain their audience when they are at home.
- Proper digital platform management.
As social distancing and lockdown have been implemented, more people are over digital platforms. Every age group are using such platforms for the purpose of entertainment and work.